Why MDRN is a ‘Nutrient-First’ Skincare Company: The Science Behind Hydration, Protection, and Enrichment (HyPrEn)

In the skincare world, the importance of cleansing is well understood, but at MDRN, we believe skincare should go beyond just removing impurities. While cleansing plays a vital role in maintaining skin health, we focus on hydration, protection, and enrichment (HyPrEn) as the pillars of our nutrient-first philosophy. We believe that by giving the skin the essential nutrients it needs to thrive, we can help restore balance and support its natural defenses—without compromising its integrity.

Rethinking Cleansing in Skincare

Over the years, many consumers have grown accustomed to cleansing being the cornerstone of their routines, but emerging research highlights the potential drawbacks of over-cleansing. Excessive use of cleansers, especially those with harsh surfactants, can lead to the disruption of the skin’s protective barrier. This disruption not only strips away beneficial oils but can also impair the skin’s ability to retain moisture and defend itself from external aggressors (Rawlings & Harding, 2004). However, MDRN recognizes that cleansing is just one aspect of a holistic skincare regimen.

The HyPrEn Skincare System: Hydration, Protection, and Enrichment

At MDRN, we take a more holistic approach, with our HyPrEn Skincare System focusing on delivering nutrients that hydrate, protect, and enrich the skin. Our formulations prioritize balance, ensuring the skin receives what it needs to remain healthy and resilient.

Hydration: Skin that is well-hydrated functions optimally. Hydration supports the skin barrier, enhances elasticity, and improves overall texture (Pinnell et al., 1990). Our products are formulated with advanced humectants like glycerin and hyaluronic acid, which draw moisture into the skin to maintain hydration levels.
Protection: Protecting the skin from environmental stressors like UV radiation, pollution, and free radicals is essential for long-term health (Fuchs & Kern, 1998). MDRN’s products include antioxidants such as Vitamin E and C, which help neutralize these threats, promoting a healthier complexion.
Enrichment: Enrichment is about nourishing the skin with essential nutrients, vitamins, and lipids that promote skin regeneration and health. By enriching the skin, we aim to fortify its natural functions, preventing common issues such as dryness, irritation, and inflammation (Draelos, 2011).

The Microbiome: Skin’s Natural Defender

A vital component of MDRN’s nutrient-first approach is the role of the skin’s microbiome in maintaining a balanced, healthy complexion. The microbiome consists of a vast community of microorganisms, including bacteria, fungi, and viruses, that live on the skin. These microbes play a crucial role in skin health by helping to regulate the immune system, fend off pathogens, and maintain the skin’s barrier function (Byrd, Belkaid & Segre, 2018).

The delicate balance of the microbiome can be disrupted by over-cleansing, harsh ingredients, or improper skincare routines. Studies show that a disrupted microbiome may contribute to conditions such as acne, eczema, and increased sensitivity (Belkaid & Segre, 2014). This is why MDRN's formulations focus on supporting this microbiome through gentle, nourishing ingredients that promote a healthy balance without overloading the skin with harsh chemicals.

By prioritizing skin-friendly ingredients that work in harmony with the microbiome, we aim to minimize disruption and foster an environment where the skin can thrive naturally.

Addressing the Impact of Surfactants

One of the reasons MDRN emphasizes a nutrient-first approach is the emerging research on the potential adverse effects of surfactants commonly used in cleansers. Surfactants, such as sodium lauryl sulfate (SLS), are designed to remove dirt and oils from the skin, but they can also strip away essential lipids, proteins, and natural oils, leading to a weakened skin barrier (Ananthapadmanabhan et al., 2004).

When the skin’s barrier is compromised, it can lead to increased dryness, irritation, and susceptibility to external stressors (Rawlings et al., 2004). While cleansers play a role in skincare, they should be part of a balanced approach that prioritizes hydration, protection, and enrichment to restore and maintain skin health. By minimizing the use of surfactants and instead focusing on replenishing the skin, MDRN aims to reduce the risk of irritation and promote long-term health.

A Balanced Approach: HyPrEn Over Cleansing

At MDRN, our commitment to the HyPrEn approach is supported by a growing body of evidence that shows how hydration, protection, and enrichment can better support skin health over time. For example, studies show that adequate hydration not only improves skin appearance but also supports the natural repair mechanisms of the skin, preventing damage caused by environmental factors (Fuchs et al., 1998). Similarly, protecting the skin with antioxidants can help mitigate damage from UV radiation, a leading cause of premature aging (Pinnell, 1995).

By focusing on nourishment and balance, we aim to preserve the skin’s health while preventing the damage often associated with more aggressive treatments. The HyPrEn Skincare System is designed to address these needs by delivering the right nutrients at the right time, ensuring the skin remains hydrated, protected, and enriched for the long term.

Conclusion: The Future of Skincare is Nutrient-First

As a nutrient-first skincare brand, MDRN is setting a new standard in the industry. By prioritizing hydration, protection, and enrichment, we are challenging the traditional notion that skincare should be about cleansing first and foremost. Instead, we believe that delivering the right nutrients to the skin at the right time is key to promoting long-term health and resilience.

References

Ananthapadmanabhan, K. P., Moore, D. J., Subramanyan, K., Misra, M., & Meyer, F. (2004). Cleansing without compromise: the impact of cleansers on the skin barrier and the technology of mild cleansing. Dermatologic Therapy, 17(s1), 16-25.
Download or access via Wiley Online Library

Byrd, A. L., Belkaid, Y., & Segre, J. A. (2018). The human skin microbiome. Nature Reviews Microbiology, 16(3), 143-155.
Download or access via Nature Reviews Microbiology

Draelos, Z. D. (2011). A clinical evaluation of a facial moisturizer formulated with niacinamide, panthenol, and tocopheryl acetate in the treatment of dry skin. Cutis, 88(3), 132-138.
Download or access via ResearchGate

Fuchs, J., & Kern, H. (1998). Modulation of UV-light-induced skin inflammation by D-alpha-tocopherol and L-ascorbic acid: a clinical study using solar simulated radiation. Free Radical Biology and Medicine, 25(9), 1006-1012.
Download or access via PubMed

Pinnell, S. R. (1995). Cutaneous photodamage, oxidative stress, and topical antioxidant protection. Journal of the American Academy of Dermatology, 32(5), 110-116.
Download or access via Elsevier

Pinnell, S. R., Yang, H., Omar, M., Riviere, N. M., DeBuys, H. V., Walker, L. C., & Wang, Y. (1990). Topical L-ascorbic acid: percutaneous absorption studies. Dermatologic Surgery, 28(4), 298-303.
Download or access via Wiley Online Library

Rawlings, A. V., & Harding, C. R. (2004). Moisturization and skin barrier function. Dermatologic Therapy, 17(s1), 43-48.
Download or access via Wiley Online Library

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Why MDRN is a ‘Nutrient-First’ Skincare Company